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The State of Social Media Marketing 2023
Social Media Marketing has changed much in the past 15 years. This article contains my observations about the changes and nuances of social media marketing, and how to take advantage of these wide open channels to build your brand online. You need more than one persona marketing your brand. Build it, and They Will Come You need to eat, sleep, drink and breathe social media. Everything you do in a working day needs to be turned inside out and shown on social media. The more social media you do, the better. You can over saturate your channels, so post in intervals. Posting a variety of content related to your niche is required to reach all levels of audience engagement. You have to build your audience before you can monetize it.
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